Sitebase
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Analytics

Sitebase counts the visitors and pageviews of every website you connect. No cookies, no consent banner, nothing stored in your visitors' browsers.

Setting it up

Open a website in the dashboard and click Analytics in the sidebar (the first item under Features). Before any data arrives the Setup tab shows your tracking snippet — one script tag to add to every page of your site (in the <head> or before </body>), just like Plausible or Fathom: 

<script async crossorigin="anonymous" src="https://sitebase.dev/embed.js" data-sitebase-site="sb_9956592511db47e1ad398ff1"></script>

The data-sitebase-site key identifies your website. Two shortcuts worth knowing:

  • Pages that embed a Sitebase feature already report pageviews. The embed script doubles as the tracker, so a page with a waiting list or testimonials wall on it doesn't need the analytics snippet too.
  • Single-page apps work out of the box. Client-side navigations (pushState and back/forward) are counted as pageviews automatically.

Visit your site after installing and the first numbers appear within seconds.

The Analytics feature with visitor metrics, a range selector, and a visitors chart

What you see

Once pageviews arrive, the Data tab opens with the full report. The website Dashboard view (and the overview homepage) still shows the headline: unique visitors and pageviews over the last 30 days, with a visitors-per-day chart. The Analytics feature is the full report, switchable between the last 7 days, the last 30 days, and a 12-month view:

  • Unique visitors, pageviews, bounce rate, visit duration — the headline metrics.
  • Visitors over time — a per-day chart for the selected range.
  • Top pages — which pages people actually visit.
  • Sources — where visits come from: search engines and social networks get friendly names (Google, X, Hacker News…), and links tagged with utm_source, source or ref query parameters are attributed to that tag.
  • Countries, devices, browsers, operating systems — who your visitors are.
Analytics breakdowns: top pages, sources, countries, and devices

Data retention

Sitebase keeps analytics at two levels of detail:

  • Per-visit detail for 6 months. Everything the breakdowns are built from — pages, sources, countries, devices, browsers, operating systems — is kept for 6 months on every plan, then deleted.
  • Daily totals depend on your plan. Visitors, pageviews, visits, bounce rate and visit duration are summarized per day. Starter keeps 6 months of daily totals (the analytics range picker tops out at "6 months"). Pro, Business, and Agency keep daily totals indefinitely.

This keeps the analytics fast and is a deliberate privacy choice: visitor-level data doesn't pile up forever. The same detail window powers Events and Funnels. Retention applies only to time-series data — user-submitted content like subscribers, form submissions, and testimonials is kept forever on every plan.

How visitors are counted, and privacy

The design follows Plausible Analytics, the reference for privacy-first web analytics. The tracker stores nothing in the browser — no cookies, no localStorage, no fingerprinting. Each pageview is attributed to a visitor by hashing the visitor's IP address and browser together with a random salt that changes every day and is then deleted: the same person counts once per day, the raw IP is never stored, and yesterday's hashes can never be linked back to anyone.

A visit (or session) groups pageviews from one visitor with less than 30 minutes of inactivity between them. A visit that sees a single page counts as a bounce. Known bots and crawlers are filtered out before anything is stored.

To exclude your own visits while you work on your site, run localStorage.sitebase_ignore = "true" in your browser's console on your site — that browser stops being counted.

The Analytics page also has a Docs tab with this reference built in: the snippet attributes, SPA tracking behavior, bot filtering, and the opt-out above, right where you set things up.

Next: Events